Sarah visited Poppy Design Studio after deciding to launch a new business. It was a really exciting time for Sarah as she had so many ideas on where her business would go but she needed help with her logo, website design, social media logos and business cards. Amethyst Ancestry is a genealogy and family history & probate research company.
When helping a start up business we have to begin with the logo. The logo defines all the rest of the branding and website design. The Tree is the obvious image for a family history business but we wanted to create our own unique take on a tree that suited Sarah and her personality. We always hand draw all of our vectors and logo designs, this way we know they are truly unique and the customer has a vector version of their logo meaning it can be resized easily in the future (for use on banners for example). Sarah was keen to use purple because of the amethyst in her name and greens because of the family tree aspect. We created over 5 logo concepts for Sarah and worked with her tweaking the design until she was happy with one of our concepts.
Sarah needed a blog on her new website and also clear service pricing tables. The blog was important to help keep her website updated for customers and also search engines. The pricing needed to be clear and easy to understand as so many websites in the same industry are very confusing. We used the logo colours throughout the website, using the vector to create a stunning background and buttons and pricing tables. Sarah’s pricing tables can be found here
Sarah needed a mobile friendly website which is imperative for all websites with the amount of different devices sizes on the market and Google awarding better rankings for mobile friendly websites.
The navigation needed to be easy and clear to understand and it needed to be obvious at first glance what the website was offering. We are really happy with the Amethyst website. Sarah is over the moon with her branding and has already received many compliments.
Sarah networks a lot in the local area and having an eye catching business card was also important to her. We created a simple yet eye catching design and arranged all the printing for Sarah. We opted for a thick card stock that was finished in gloss to really show off the designs to their full potential.
We then used the logo and created social media logos for Facebook and Twitter.
We are very lucky to be working with Sarah on a regular basis, providing her website maintenance and we look forward to helping her in the future with other artwork needs (banners and leaflets).
Poppy Design Studio help many start up businesses with websites and logos and other business stationery. We are highly competitive on price which means we help your businesses off to a great start without breaking the start up budget! Contact us for more information on [email protected]
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